FMCG Article

BRAND UNDERSTANDING AND BUYER PREFERENCES

PERTAINING TO FMCG PRODUCTS IN CITY MARKET

Task management Report

Posted By

SREEJITH T

(Reg. No: KVALBCM058)

Under the direction of

Prof. K. H Abdul Razzak

Submitted in partial fulfilment of the requirements for the award of degree of

Bachelor Of Business

Of

Calicut University

MES KVM UNIVERSITY

Valanchery, Malappuram, Kerala

2011-2014

Department Of Commerce

REGLA KEVEEYAM COLLEGE VALANCHERY

CERTIFICATE

This is to certify the Project permitted

Brand Recognition And Customer Preferences For FMCG Items In Downtown Market is an authentic work done by simply

SREEJITH Big t

(Reg. Not any: KVALBCM058)

And submitted in partial fulfilment of the dependence on the award of his Degree of

Bachelor Of Business

Of

University Of Calicut

Prof. C. K HASSAN

Head from the Department Of Commerce

MES KEVEEYAM UNIVERSITY,

Valanchery

CERTIFICATE

This is a bonafide work done by SREEJITH. T underneath my

assistance and oversight.

He have not presented this kind of work on any kind of previous occasion to

some other institution.

Prof. K. H Abdul Razzak

Associate Teacher

Department Of Commerce

MES KEVEEYEM UNIVERSITY

Valanchery

STATEMENT

I hereby declare the information collected pertaining to the job and argument on the matter Brand Understanding And Client

Preferences For FMCG Goods In Urban Market have been

carried within a proper fashion. I hereby declare that every

information given in the project are authentic and correct.

Day:

Place:

SREEJITH. T

Signature:

ACKNOWLEDGEMENT

I want to acknowledge my thanks to almighty the almighty for

supporting me in this project work with much curiosity and

passion.

I have tremendous pleasure in thanking our honourable principal Dr . Hussain Randathani who have become the way to obtain our

inspiration in the campus.

I exhibit my sincere gratitude to Prof. Big t. Nisab Friend who gave this type of details capable subject as my project theme. My sincere thanks to all the persons of Valanchery region for

featuring relevant details to my own project function.

Finally I convey my personal sincere thanks to commerce section, to my local freinds for offering me the mandatory guidance and advice for the task.

Date:

Place:

SREEJITH. T

Signature:

INDEX/CONTENT

CHAPTER

1

TOPIC

WEBPAGE NO:

INTRODUCTION

1

CUSTOMER BEHAVIOUR

a few

FMCG GOODS

4

ITEMS UNDER STUDY

5

MARKET SEGMENTATION

12-15

GROWTH IN INDIAN FMCG SECTOR

seventeen

GROWTH INDIVIDUALS OF OF INDIA FMCG SECTOR

18

2

REVIEW OF LITERARY WORKS

19

3

RESEARCH TECHNIQUE

21

DECLARATION OF ISSUE

22

OBJECTIVES

23

OPPORTUNITY & WILL NEED OF ANALYZE

24

LIMITS

25

RESEARCH & INTERPRETATION

26

MANUFACTURER AWARENESS IN URBAN INDUSTRY

27

BRAND PREFERNCE IN URBAN INDUSTRY

32

ATTRIBUTES OF BRAND PREFERENCE

37

five

MAJOR FINDIGS

38

six

CONCLUSION

39

7

SET OF QUESTIONS

41

almost 8

REFERENCES

forty five

4

LIST OF TABLES

SI NO:

TABLE

PAGE NOT ANY:

1

STANDARD PROFILE OF RESPONDENTS

26

2

COMPANY AWARENESS OF SHAMPOO OR CONDITIONER

27

3

BRAND KNOWING OF SOAP

twenty-eight

4

MANUFACTURER AWARENESS OF DETERGENT

29

your five

BRAND UNDERSTANDING OF TEA

30

6

MANUFACTURER AWARENESS OF TOOTH PASTE

31

several

BRAND PREFERNCE OF HAIR SHAMPOO

32

almost eight

BRAND PREFERNCE OF CLEANSING SOAP

33

being unfaithful

BRAND PREFERNCE OF DETERGENT

34

15

BRAND PREFERNCE OF TEA

35

14

BRAND PREFERNCE OF TOOTHPASTE

36

doze

ATTREIBUTES OF BRAND PREFERNCE

thirty seven

LIST OF FIGURES

SI NO:

FIGURE

WEB PAGE NO:

1

SEGMENTS IN FMCS

12-15

2

MARKET SEGMENTATION

of sixteen

3

TENDENCIES IN FMCG REVENUE

18

4

URBAN RURAL SPLIT

17

five

GROWTH INDIVIDUALS OF OF INDIA FMCG SECTOR

18

six

BRAND AWARENESS OF SHAMPOO

28

7

MANUFACTURER AWARENESS OF CLEANING SOAP

28

eight

BRAND KNOWING OF DETERGENT

30

9

BRAND AWARENESS OF TEA

30

10

BRAND AWARENESS OF TOOTHPASTE

23

11

COMPANY PREFERNCE OF SHAMPOO

32

References: 12. J. SIMPLE. APPL. SCI. RES., 3(2)340-347, 2013 CLIENT

PERCEPTIONS ABOUT BRANDING AND PURCHASE INTENTION: A

11. IJCRM VOLUME NUMBER 3 (2012), ISSUE NUMBER 2 (FEBRUARY) ISSN

0976-2183 CONSUMER FRAME OF MIND TOWARDS GREEN PRODUCTS OF

Essay about Mkt 500 - Company Introduction, Market Segmentation, and Product Placing